What do data analytics, social algorithms and being ‘a safe pair of hands’ have in common? They’re all part of the day job for Daisy Hare, a Senior Account Director within The Maverick Group’s Hub. When she’s not crunching numbers, she’s building relationships both in and out of the agency, making sure our clients (and our people) feel happy and supported.

With a worsening cost of living crisis and the cold weather approaching, The Felix Project, one of London’s leading food distribution charities, has launched a second Empty Plate Appeal. The appeal will fund meals for London’s hungry for the second year running.

London’s iconic Piccadilly Lights were emblazoned with a special message this afternoon to celebrate the 75th Birthday of The King and launch the Coronation Food Project, which His Majesty inspired.

Were we ever really in any doubt about the power of creativity? It’s what the advertising business is built on, and is the ultimate value-add that us agencies bring to businesses and brands.

Sponsorship has always been a crucial aspect of the sports industry, providing financial support to teams, athletes, and events. However, with the rapid advancement of digital technology, the landscape of sports sponsorship is undergoing a significant transformation.

I remember the pitch as if it was only yesterday, though in truth it was 30 years ago. It was back at GGT and we were pitching for London Regional Transport’s fare evasion account. LRT (the precursor of TFL) had been running the “Get a ticket. Not a criminal record” campaign for some time and were looking for something new.

As the world has evolved, how has it affected that most traditional of exchanges: the purchasing decision between a customer and a salesperson? With technology on the rise, and customers savvier and more connected than ever, the old school salesperson knocking on doors has run its course. But how do you take your sales approach into the present, or even race into the future?

Whether it’s lining up content for LinkedIn or investigating new concepts for Instagram, our social media team is always on the hunt for something fresh and exciting. In this edition of Mav Meets we meet one of our dynamic duos, Jade and Klara, both running programs for our clients (and for Maverick itself!) and putting their signature flair on our social media work.

I heard an interesting thing recently. In response to a politician’s speech, a media commentator said that “it’s lacking a bit of Ronseal”. Of course, he was referencing the brilliant Ronseal tagline “It does exactly what it says on the tin”, a statement that’s now so much a part of the English lexicon that a whole generation use it whilst having no idea that it’s as much an ad line as “Simples” or “Have a break”.