With environmental consciousness on the rise, consumers are increasingly looking for products and brands that align with their own sustainability values. As a result, many businesses are genuinely attempting to adopt eco-friendly practices. However, others are opting for a darker, more devious alternative: Greenwashing.

A while back I was talking to a marketing press editor (Ben Davis at Econsultancy) about blockchain. I was interested in how this interesting, somewhat impenetrable technology might impact marketers. “Ah yes”, said Ben, “Blockchain – a solution in search of a problem”.

The happiest, most productive companies are those where leaders, managers and employees perceive and experience the organisation in the same way. In other words, they’re all singing from the same hymn sheet.

But how can you be sure that’s the case?

You can use our new culture measurement tool, CHOIR, to find out.

Agency Sales is all about selling lots of services and smooth-talking prospective clients into signing lucrative contracts, isn’t it? Not at Maverick, it isn’t. Michael Jones, our Group Partnership Director, is more about listening, learning and long-term relationships. We chatted with him about his role and his approach to it.

I’ve worked in our client services team for a decade and I love what I do (even if, on some days, I definitely don’t love it!). One of my other big passions is Liverpool football club, who I’ve followed since the late 1980s. Very recently, the Liverpool manager announced he would be leaving at the end of this season.

Not just any manager. The Boss, the Gaffer, the Leader – Jurgen Klopp.

A few years back I worked on a campaign for Swiss bank UBS (this was before they lost $50bn by the way). The campaign, ‘You & Us’, focused on the power of relationships, and was extremely successful in building the UBS brand.

One of the ads we made was a 30 second film featuring clients just staring at the camera, not saying a word. The message was clear – “we listen very closely, especially to the things you don’t say”. It was a terrific insight into the nature of agency/client relationships….

With 2024 in full swing, there’s already a sense of momentum, as new trends in marketing start to emerge. To keep you on the pulse of what’s happening across everything from AI to analytics, we asked some of our Maverick experts to look into their crystal balls…

There’s a lot of noise around UX these days. It seems everyone and their dog is suddenly a qualified UX guru and is claiming twenty years of experience in designing user experiences of every flavour. The reality is different. I would suggest that many of the people who are claiming that status are unlikely to have a good understanding of what UX actually is.

It’s December, so all the 2023 Christmas ads have been aired, enjoyed, criticised, or (worst of all) ignored.

It’s been a mixed sack this year, some corkers, some stinkers. So here we go with my Sergio Leone-inspired Christmas advertising platter…