Why should someone join your organisation? What’s in it for them? What benefits can it offer? Why is it special? And is it a good place to work? The answers to these questions are what set your organisation apart and make it distinctive. Boil them down into an Employee Value Proposition (EVP), and you get a powerful secret weapon in the never-ending battle for top talent.
In the past, the website was a mysterious beast – a mass of indecipherable code, tended by a web wizard with magical tech powers. Today, building and maintaining a website can be done by almost anyone, thanks to Content Management Systems (CMS).
When a company sells products or services via several brands, it has a multi-brand strategy. Take Pendragon, for instance. You may not know the name, but you may well know CarStore, Evans Halshaw and Stratstone, its motor retail brands. Multiple brands enable a company to target different audiences, secure greater shelf space and grab more market share. Is multi-brand a smart approach? It can be, but it’s not for everyone.
Covering the world of research, data and insights, the Pulsify pocast series will look at different ways of approaching research, what value it adds, and of course how we measure it. Whether it’s new-fangled research methodologies, or hearing from the experts on how they use data and insights to really understand their audience, Pulsify looks to help listeners tackle the biggest questions around brand growth, product development, creative concepts and customer closeness.
If anyone can say they’ve been there, done that and got the T-shirt, it’s Simon Derungs. Our new Client Services Director has explored every corner of the industry: agencies, consultancies and client-side. He’s worked on iconic ad campaigns, masterminded Olympic sponsorship and been sought out by industry titans for his expert advice. As you’d imagine, Simon is privy to a view of planet advertising that few others have ever seen.
Do people want to work for your organisation? If so, why? Do job seekers view it favourably? What attracts them? Why do they apply? The answers to these questions are nothing less than critical to your future success: if you want to thrive as a business, you need the best people – and that’s where an employer brand comes in.
When things go well, it’s thanks to the creative (and Creatives). Poorly, and it’s down to account management (AM). It’s often said that agencies win accounts on the strength of the creative and lose them on the weakness of client service. As the great Don Draper once said, “The day you sign a client is the day you start losing one.”
The account management (aka client service) role has always been a strange one, misunderstood and maligned by some, appreciated by a few, but always bang in the centre of the action. In short, account management is absolutely vital in bringing together client wishes and agency creativity to generate commercial benefits for all.
Recent estimates suggest that the UK’s food and beverage industry lost at least £25.66 billion due to the COVID-19 pandemic. Local pubs suffered most, with almost 2,500 forced to close their doors forever in 2020. Prior to that, some 914 pubs disappeared in 2018 and a further 473 in 2019. The industry’s periodical, “The Caterer” magazine suggests that 400 more closed in 2021 at a staggering rate of 37 per month.