How do you to transmit this sense of tradition and history that comes with a brand like Bacardi in a way which strikes a chord with a truly global audience? You THINK MAVERICK.
Bacardi was founded by Don Facundo Bacardí Massó as a small family-run distillery in Cuba in 1862. Today, from its headquarters in Bermuda, Bacardi owns one of the most extensive and well-known portfolios of quality brands in the international drinks market. But throughout its expansion, the company has never lost sight of the values that guided Don Facundo in those early years.
Maverick Global ensure that all Bacardi’s employee engagement copy captures both the sense of tradition that underpins the brand and the creativity and innovation which drives the company onward, across all languages spoken within a truly global business.