COCA-COLA AMBASSADORS

PUTTING THE FIZZ INTO
COCA-COLA’S BRAND AMBASSADORS.

In an age of close attention on corporate responsibility, the world’s biggest drinks company needed our help to THINK MAVERICK and upskill their senior management – focusing on key social issues, such as obesity and environmental sustainability.

We created an end-to-end reputation management initiative, comprising interactive prework, a 2-day intensive workshop with access to Subject Matter Experts and a dedicated website for ongoing support.

The programme was designed with two objectives in mind; to enhance employee’s knowledge of the key components in the company strategy, and to develop their ability to be effective communicators.

impact

COUNTRY ROLLOUT

35

EMPLOYEES

35,763

IMPROVEMENT IN EMPLOYEES SKILLS

142%