In an age of close attention on corporate responsibility, the world’s biggest drinks company needed our help to THINK MAVERICK and upskill their senior management – focusing on key social issues, such as obesity and environmental sustainability.
We created an end-to-end reputation management initiative, comprising interactive prework, a 2-day intensive workshop with access to Subject Matter Experts and a dedicated website for ongoing support.
The programme was designed with two objectives in mind; to enhance employee’s knowledge of the key components in the company strategy, and to develop their ability to be effective communicators.