Coats is the world’s leading manufacturer of industrial thread. It is also a 250-year-old global company that has committed to transforming its culture and how it engages with employees. Along with how it’s perceived in the market and by customers.
For a commitment to culture change to be credible amongst most employees today there needs to be a meaningful commitment to DEI.
Strategy
Creative
Internal Engagement
Studio
Film
We worked alongside the senior HR team in the development of two programmes, Coats for All and Coats for Her.
A recruitment drive and return to work campaign, focused on women, was accompanied by a global Reward and Recognition programme, as well as ‘Coats Cares’, a campaign celebrating the social impact of employees and their efforts in their local communities.
