Beats, batteries & BYD: Launching electric luxury in Mayfair
Challenge
Launch Stratstone BYD – BYD’s flagship UK store, in Mayfair’s Berkley Street – a location more synonymous with premium luxury and supercar OEMs, than Chinese EV challenger brands.
Strategy
Host an exclusive media showcase and show-stopping private party, with a first look at the BYD Seal in the UK. Showcase BYD’s unique Blade-3 Battery capabilities by having it power an impressive DJ setup with a surprise spin on the decks from DJ Pete Tong MBE.
Services
PR
Creative
Studio
Film
Key managers and personnel from within both Stratstone and BYD were invited to attend, to experience the event, connect with stakeholders and be interviewed by media.
At the event, we aligned the Stratstone BYD brand with other luxury brand sponsors including Grey Goose, Kollo Health and Lulu Lemon.