Agency Sales is all about selling lots of services and smooth-talking prospective clients into signing lucrative contracts, isn’t it? Not at Maverick, it isn’t. Michael Jones, our Group Partnership Director, is more about listening, learning and long-term relationships. We chatted with him about his role and his approach to it.
I’ve worked in our client services team for a decade and I love what I do (even if, on some days, I definitely don’t love it!). One of my other big passions is Liverpool football club, who I’ve followed since the late 1980s. Very recently, the Liverpool manager announced he would be leaving at the end of this season.
Not just any manager. The Boss, the Gaffer, the Leader – Jurgen Klopp.
A few years back I worked on a campaign for Swiss bank UBS (this was before they lost $50bn by the way). The campaign, ‘You & Us’, focused on the power of relationships, and was extremely successful in building the UBS brand.
One of the ads we made was a 30 second film featuring clients just staring at the camera, not saying a word. The message was clear – “we listen very closely, especially to the things you don’t say”. It was a terrific insight into the nature of agency/client relationships….
With 2024 in full swing, there’s already a sense of momentum, as new trends in marketing start to emerge. To keep you on the pulse of what’s happening across everything from AI to analytics, we asked some of our Maverick experts to look into their crystal balls…
There’s a lot of noise around UX these days. It seems everyone and their dog is suddenly a qualified UX guru and is claiming twenty years of experience in designing user experiences of every flavour. The reality is different. I would suggest that many of the people who are claiming that status are unlikely to have a good understanding of what UX actually is.
It’s December, so all the 2023 Christmas ads have been aired, enjoyed, criticised, or (worst of all) ignored.
It’s been a mixed sack this year, some corkers, some stinkers. So here we go with my Sergio Leone-inspired Christmas advertising platter…
What do data analytics, social algorithms and being ‘a safe pair of hands’ have in common? They’re all part of the day job for Daisy Hare, a Senior Account Director within The Maverick Group’s Hub. When she’s not crunching numbers, she’s building relationships both in and out of the agency, making sure our clients (and our people) feel happy and supported.
With a worsening cost of living crisis and the cold weather approaching, The Felix Project, one of London’s leading food distribution charities, has launched a second Empty Plate Appeal. The appeal will fund meals for London’s hungry for the second year running.
London’s iconic Piccadilly Lights were emblazoned with a special message this afternoon to celebrate the 75th Birthday of The King and launch the Coronation Food Project, which His Majesty inspired.