Were we ever really in any doubt about the power of creativity? It’s what the advertising business is built on, and is the ultimate value-add that us agencies bring to businesses and brands.

Sponsorship has always been a crucial aspect of the sports industry, providing financial support to teams, athletes, and events. However, with the rapid advancement of digital technology, the landscape of sports sponsorship is undergoing a significant transformation.

I remember the pitch as if it was only yesterday, though in truth it was 30 years ago. It was back at GGT and we were pitching for London Regional Transport’s fare evasion account. LRT (the precursor of TFL) had been running the “Get a ticket. Not a criminal record” campaign for some time and were looking for something new.

As the world has evolved, how has it affected that most traditional of exchanges: the purchasing decision between a customer and a salesperson? With technology on the rise, and customers savvier and more connected than ever, the old school salesperson knocking on doors has run its course. But how do you take your sales approach into the present, or even race into the future?

Whether it’s lining up content for LinkedIn or investigating new concepts for Instagram, our social media team is always on the hunt for something fresh and exciting. In this edition of Mav Meets we meet one of our dynamic duos, Jade and Klara, both running programs for our clients (and for Maverick itself!) and putting their signature flair on our social media work.

I heard an interesting thing recently. In response to a politician’s speech, a media commentator said that “it’s lacking a bit of Ronseal”. Of course, he was referencing the brilliant Ronseal tagline “It does exactly what it says on the tin”, a statement that’s now so much a part of the English lexicon that a whole generation use it whilst having no idea that it’s as much an ad line as “Simples” or “Have a break”.

Stadium Golf Tour, a ground-breaking initiative that will transform iconic sporting stadiums across the UK into unique golfing experiences, hosted a special media preview night at Twickenham Stadium last night ahead of the first days play at Twickenham Stadium. The preview event was attended by rugby stars Danny Care and Ugo Monye alongside key UK media and partners Wilson Golf and Ellesse…

It’s like playing the most advanced level of advertising Tetris, while balancing on a tightrope (of client needs vs. available resources) and doing it against a large countdown clock, as deadlines loom. Why would anyone want this seemingly impossible role? We spoke to our Creative Services Director, Tom, to find out why he’s a sucker for this unique form of punishment, and also why it’s also one of the most rewarding jobs in the agency.

Almost imperceptibly, Mobile Augmented Reality (MAR) is infiltrating our daily lives. The concept has been around since 1901 when The Wizard of Oz author Frank L Baum imagined ‘Character Marker’ spectacles that could overlay data onto real life. A mere 90 years later, his idea came to fruition!