Stadium Golf Tour, a ground-breaking initiative that will transform iconic sporting stadiums across the UK into unique golfing experiences, hosted a special media preview night at Twickenham Stadium last night ahead of the first days play at Twickenham Stadium. The preview event was attended by rugby stars Danny Care and Ugo Monye alongside key UK media and partners Wilson Golf and Ellesse…

It’s like playing the most advanced level of advertising Tetris, while balancing on a tightrope (of client needs vs. available resources) and doing it against a large countdown clock, as deadlines loom. Why would anyone want this seemingly impossible role? We spoke to our Creative Services Director, Tom, to find out why he’s a sucker for this unique form of punishment, and also why it’s also one of the most rewarding jobs in the agency.

Almost imperceptibly, Mobile Augmented Reality (MAR) is infiltrating our daily lives. The concept has been around since 1901 when The Wizard of Oz author Frank L Baum imagined ‘Character Marker’ spectacles that could overlay data onto real life. A mere 90 years later, his idea came to fruition!

Twickenham Stadium will be the flagship venue for a new golf tour arriving in the UK this summer. Through a collaboration with US based golf company, Stadium Golf Tour, sports marketing agency Maverick Sports + Entertainment | The sponsorship experts, and the stadium, a new tour has been created that affords golfers the chance to play in some of the most iconic stadia in the world, including now, the home of England Rugby.

From green-washing to the other extreme, navigating how to communicate sustainability seems to be a minefield even for the savviest of marketers. So which brands are trying to get it right? Let’s explore the difficult area of environmental marketing, and cover everything from green-washing, to green-hushing and what brands really need to do, green-acting. 

REPUTATION by Maverick, a PR and Crisis Management company has been formed by The Maverick Group’s founder Carron Edmonds, a leading expert in the advertising and marketing world and Laura Slater, the global go to for crisis and reputation management. Together they have formed a team of senior specialists representing each field across corporate, consumer, celebrity, sports and entertainment.

Pulsify, the podcast brought to you by Pulse, is back with a new episode. The aim of the podcast is to generate a better understanding of the role of research and help place it at the heart of all client projects.

I had a bit of an epiphany recently as I lay on my physiotherapist’s bench. Frustrated by my poor injured knees, thanks to years of long distance running, I moaned to Nuno (he’s Portuguese) that I hate having “old man’s knees”. “Don’t be ridiculous”, said Nuno, “you have runner’s knees”.

Stadium Golf Tour provides a once in a lifetime opportunity to experience world famous stadiums like never before. Stadium Golf Tour (SGT) transforms sports venues into uniquely designed 9-hole golf courses. Whether it’s teeing off from high in the upper tiers or walking through an exhibit of the great moments in the stadium’s history, Stadium Golf Tour creates an experience like no other.