CPC vs CPA vs CPM: A guide to advertising cost models

By Peri Lyon, 16 May 2022
10 mins read

Do you know your CPC from your CPA? Or from your CPM for that matter? If it’s all a blur of acronyms, don’t worry – we’re here to explain. We’ll be taking you into the wonderful world of online advertising, where you can pay for a campaign using a range of different models…

TMG put ‘car buying that revolves around you’ centre stage for CarStore

By James Scrivener, 12 May 2022
2 mins read

Pendragon and The Maverick Group are set to launch CarStore’s first major Advertising campaign since a major re-brand at the end of 2021. The extensive integrated campaign for the one of the UK’s leading automotive retailers will run across TV, VOD, OOH, press, radio, online and digital, with all channels encouraging consumers to “buy your way”.

Simon Derungs joins TMG; set to unlock further Maverick potential

By James Scrivener, 9 May 2022
2 mins read

The Maverick Group has appointed Simon Derungs as Client Services Director. A respected ad world veteran, Simon has built a reputation as a highly skilled strategic and creative leader, transforming the fortunes of major brands and marketing organisations across diverse sectors. 

The Drum – Top Digital Agencies 2022

By James Scrivener, 6 May 2022
2 mins read

There’s no doubt that digital has gone to the top of the to-do list for many companies and brands, spurred on by the pandemic and the move to virtual working, virtual shopping and even virtual socialising.

Running the perfect project | The 5 phases of Project Management

By Kelly Hennessy & Peri Lyon, 13 April 2022
9 mins read

To run the perfect project, you’ve got to work closely with your agency’s Project Manager. If you want to know why Project Managers (PMs) are important, try running a project without one. Project Managers are multi-tasking magicians, keeping multiple plates spinning AND reporting back on each one.

Pendragon inks powerful sponsorship deal with Power Maxed Racing

By James Scrivener, 12 April 2022
2 mins read

Pendragon, one of the UK’s leading automotive retailers, has agreed a naming sponsorship deal with Power Maxed Racing (PMR), one of the foremost racing teams in the British Touring Car Championship (BTCC).