How many ads do you see every day, peddling products that don’t interest you? There’s a good chance it’s so many that you don’t even notice them anymore. In the face of constant bombardment by advertisers, consumers have become immune to traditional, or ‘outbound’ marketing and that means diminishing returns for brands.
Your brand: it’s your company’s identity; it’s who you are. It’s the thing that marks you out from the crowd and helps people spot your products. It’s a platform to tell your story and set out your stance on matters such as ESG. Plus, it builds customer (and employee) trust and loyalty. And crucially, it builds sales.
Following The Maverick Group’s appointment by Pendragon, the automotive company have reimagined the dealership experience for their CarStore brand. The new ‘Experience Centre’, designed by the Group’s Mavis branding business, opened its doors in April and offers “first-class in-person experiences for any customer”.
We’ve always been proud of our independence as an agency. At The Maverick Group we don’t feel like we need to be part of a larger agency network, or just an entry in a long list of companies owned by one of the big advertising conglomerates. Instead, we have always valued our independence…
In the fast-paced world of technology, NFTs are nothing new, having been around since 2014 so why is it only now that everyone is suddenly talking about them as the next big thing? The first NFT was minted in 2014 but it made little or no waves outside the then niche world of digital art.
Demographics: they’re an essential part of any marketer’s playbook. Knowing your target audience’s ages, genders, social classes and other information enables you to build campaigns that appeal to the right people. But what about data that goes deeper, such as customers’ beliefs and attitudes?