When Sales and Marketing work together, something magical happens. We’re going to explain why this partnership’s so powerful and how you can build your own. Introducing Smarketing: the ultimate power couple.
The advertising industry may idolise extroverts, but when we stop talking and start listening we can make real progress. It’s the quiet ones you need to watch. That’s what ‘they’ say. And when it comes to the creative professions, I tend to agree. In a good way. This industry is traditionally perceived to be the domain of extroverted ideas people, but within it there is the skill and talent of the quiet individual.
The phrase ‘small is beautiful’ was made for translation agencies. Compact and highly agile, pint-sized players are able to out-maneuver big industry names. But how is that possible when the behemoths have invested millions of pounds in the latest AI translation technology and a global chain of offices?
Dan Plotkin joined Maverick this September as Creative Director to work alongside Neame Ingram. The pair first teamed-up at Table 19 where they hit it off instantly.