Carron Edmonds & Owen Rees named among UK’s Top 50 Most Ambitious Business Leaders for 2021

By James Scrivener, 7 October 2021
2 mins read

The Co-Founders of The Maverick Group, Carron Edmonds and Owen Rees have been named as two of The LDC Top 50 Most Ambitious Business Leaders for 2021. The programme, which is supported by The Times and now in its fourth year, celebrates the inspiring leaders behind some of the UK’s most successful and fast-growing medium-sized firms….

New British Brands: 20 breakthrough names and why they’re so exciting

By Andy Myring, 27 September 2021
16 mins read

The very best of brands (and indeed the most valuable) are those that not only stand out from the crowd, but those that make a real difference to people’s lives and have real “meaning”.

Mav Meets…. Chris Tedman, the new Managing Director of The Maverick Group

By Peri Lyon, 13 September 2021
8 mins read

When I first joined there were about 20 staff in one room in London’s Leathermarket, and new job numbers were handwritten in a book. Since then, we’ve moved a couple of times, peaked at about 120 staff, spread out over six floors, and brought in modern systems and infrastructure….

Account Based Marketing | How to kick off an ABM campaign

By James Scrivener, 8 September 2021
10 mins read

What if we said forget your lovely big pile of sales leads – just concentrate on a handful? Sound counter-intuitive? Downright terrifying? Welcome to Account Based Marketing (ABM). Like so many things, it’s not at all scary once you understand how it works. In fact, ABM could be your best friend – for one thing it’s credited with turbo-boosting ROI for B2B marketing.

Do I need a content marketing strategy?

By Tom Lenham, 3 September 2021
12 mins read

I’m sitting in a restaurant, enjoying the post-lockdown freedom of a meal indoors with my old friends Tim and Anna. My wife Katie laughs in the raucous way I love, as Tim regales us with a story about the time he and Griff Rhys-Jones found themselves in a heavy-metal club in Aberdeen thanks to some poor directions from a local who mis-heard the word ‘funk’ and thought he’d said ‘punk’…

A guide to corporate video production: how to make the perfect corporate film

By Silvia Santamaria, 17 August 2021
9 mins read

Your organisation wants a corporate video and has given you a budget! You want it to have wow factor – but you’re not sure how to achieve it. We’re going to give you all the lowdown so you can create a film that knocks viewers’ socks off. Whether you’re a seasoned marketing manager or a corporate video virgin, our handy tips will give you the inside track on everything you need to know about corporate video production.