Ten golden rules of account management

By Simon Derungs, 3 August 2022
6 mins read

The account management (aka client service) role has always been a strange one, misunderstood and maligned by some, appreciated by a few, but always bang in the centre of the action. In short, account management is absolutely vital in bringing together client wishes and agency creativity to generate commercial benefits for all.

Bringing the pub back from the brink

By Andy Myring, 14 July 2022
8 mins read

Recent estimates suggest that the UK’s food and beverage industry lost at least £25.66 billion due to the COVID-19 pandemic. Local pubs suffered most, with almost 2,500 forced to close their doors forever in 2020. Prior to that, some 914 pubs disappeared in 2018 and a further 473 in 2019. The industry’s periodical, “The Caterer” magazine suggests that 400 more closed in 2021 at a staggering rate of 37 per month.

The Maverick Group launches CarStore’s first purpose-led partnership with Battersea

By James Scrivener, 8 July 2022
2 mins read

Following The Maverick Group’s appointment by Pendragon as their agency of note, the Group have launched CarStore’s first purpose-led partnership. The used car retailer is teaming up with Battersea Dogs & Cats Home and aims to become the nation’s most dog-friendly car brand. This partnership comes hot on the heels of CarStore’s title sponsorship of Power Maxed Racing in the BTCC.

What’s the best channels for your content?

By Tom Lenham, 5 July 2022
14 mins read

So, you’ve decided to launch your content marketing campaign. You’ve got an idea of what you want to say, (and, obviously, what you want to sell). You’ve bought into the concept that this isn’t an instant win, but a longer-term approach based on building a relationship of trust with your audience. This is usually the point when the questions start to creep in…. ‘Should I focus on articles on the website? Or fun posts and quizzes on social media. Or how about an e-book with an ad campaign?  

Inbound marketing: how to attract, engage and delight customers

By Peri Lyons, 30 June 2022
12 mins read

How many ads do you see every day, peddling products that don’t interest you? There’s a good chance it’s so many that you don’t even notice them anymore. In the face of constant bombardment by advertisers, consumers have become immune to traditional, or ‘outbound’ marketing and that means diminishing returns for brands.

What’s the role of branding in your business’s success?

By Peri Lyon, 9 June 2022
9 mins read

Your brand: it’s your company’s identity; it’s who you are. It’s the thing that marks you out from the crowd and helps people spot your products. It’s a platform to tell your story and set out your stance on matters such as ESG. Plus, it builds customer (and employee) trust and loyalty. And crucially, it builds sales.

Pendragon’s CarStore launch of new experience centre concept designed by The Maverick Group

By James Scrivener, 8 June 2022
2 mins read

Following The Maverick Group’s appointment by Pendragon, the automotive company have reimagined the dealership experience for their CarStore brand. The new ‘Experience Centre’, designed by the Group’s Mavis branding business, opened its doors in April and offers “first-class in-person experiences for any customer”.

Topping the independent agency tables – TMG picks up 2 accolades

By James Scrivener, 1 June 2022
2 mins read

We’ve always been proud of our independence as an agency. At The Maverick Group we don’t feel like we need to be part of a larger agency network, or just an entry in a long list of companies owned by one of the big advertising conglomerates. Instead, we have always valued our independence…

How NFT became the new buzzword

By Surraya Sumner, 27 May 2022
6 mins read

In the fast-paced world of technology, NFTs are nothing new, having been around since 2014 so why is it only now that everyone is suddenly talking about them as the next big thing?  The first NFT was minted in 2014 but it made little or no waves outside the then niche world of digital art.