Following the launch of its new InsideOut proposition, integrated, independent marketing agency, The Maverick Group, has appointed its first Head of Learning.
Sandy Willoughby steps into the newly created role at the agency, bringing with her over 30 years of experience.
Previously Chief Client Happiness Officer at The Happy Consultancy and Learning Director at NKD, Sandy has vast experience in helping organisations create a productive, healthy and happy workspace. Most recently she designed a learning academy for a global logistics organisation.
Sandy’s experience includes global brands British Airways, Virgin Atlantic, Le Meridien, Ibis, Sodexo and DHL.
Speaking about her appointment, Sandy said: “I am passionate about creating workplaces where people can thrive. Leadership is at the core of creating this environment, and helping leaders to grow and help others grow is a key driver for me.
“I truly believe The Maverick Group can help organisations deliver their brand from the InsideOut, and learning and development are key factors in any business or cultural transformation. Making sure the people within the organisation are engaged, capable and motivated helps create the living brand.”
InsideOut is both The Maverick Group’s philosophy and practical framework for delivering commercial impact by unlocking customer and business value.
CEO of The Maverick Group, Owen Rees, explains: “We provide clients with a range of specialist services to support their exact needs Inside and Out.
“Great brands are built on rock-solid foundations – we help them strengthen or establish these fundamentals. By building strong cultures, inspiring leadership and motivated employees, we can unlock the potential to excel on the outside.”
The Maverick Group’s previous work includes developing ambassador programmes for the likes of Coca-Cola, sales training programmes for DHL and Celesytal, and onboarding and employee engagement programmes for DHL, Coats and Roche.
