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everything Maverick

From our bravest thoughts on the industry, or what we think about the latest marketing trends, to all the updates about our team and our award-winning work.

The Maverick Group aims to tackle hunger felt by a quarter of working Londoners, with new creative campaign for The Felix Project

With an enduring food crisis in London, integrated independent agency, The Maverick Group is once again supporting food charity, The...

The Maverick Group expands its automotive prowess after being appointed by Pinewood

Integrated, independent marketing agency, The Maverick Group, has been appointed by Pinewood Technologies Group PLC, a leading pure-play SaaS business...

Greenwashing: how it works and how to avoid it

With environmental consciousness on the rise, consumers are increasingly looking for products and brands that align with their own sustainability...

Shiny New Things

A while back I was talking to a marketing press editor (Ben Davis at Econsultancy) about blockchain. I was interested...

Cultural Harmony leads to happier employees. Measure the strength of yours with CHOIR.

The happiest, most productive companies are those where leaders, managers and employees perceive and experience the organisation in the same...

Mav Meets… Michael Jones, our sales outreach guru

Agency Sales is all about selling lots of services and smooth-talking prospective clients into signing lucrative contracts, isn’t it? Not...

From Doubters to Believers – five marketing lessons from Jurgen Klopp

I’ve worked in our client services team for a decade and I love what I do (even if, on some...

Five things your client is not telling you

A few years back I worked on a campaign for Swiss bank UBS (this was before they lost $50bn by...

Marketing Predictions for 2024

With 2024 in full swing, there’s already a sense of momentum, as new trends in marketing start to emerge. To...

Who cares if your UX is bad?

There’s a lot of noise around UX these days. It seems everyone and their dog is suddenly a qualified UX...

This Year’s Christmas Ads – The Good, The Bad and The Ugly

It’s December, so all the 2023 Christmas ads have been aired, enjoyed, criticised, or (worst of all) ignored. It’s been...

Mav Meets… Daisy Hare one of our Senior Account Directors

What do data analytics, social algorithms and being ‘a safe pair of hands’ have in common? They’re all part of...

Hunger-tackling ‘Emergency Plate’ campaign gets a second course

With a worsening cost of living crisis and the cold weather approaching, The Felix Project, one of London’s leading food...
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