Our Story
This is not a story of a big agency creative and client services director deciding to set up their own shop.
Nor one that starts with young digital talents rolling their eyeballs at how advertising agencies approached the new media in the early noughties.
Instead, it starts with the marketing director of the world’s oldest builder of fire engines and the agency brief she issued for launching into the United States; with an agency who confused the Royal Warrant with an EU safety marque; and their account director who displayed a talent for mansplaining and winking at her in meetings.
Carron thought she could do better, and so did her husband, Owen, who worked in finance. That was the genesis of Maverick.
They wanted an agency that listened more than it talked, that would always go above and beyond what the client expected and that wasn’t afraid to take a chance. Which is why, when their first pitch turned out to be to a French client, Owen decided to do the first part of the pitch in French. Glossing over the fact that Carron hadn’t spoken French for years. Needless to say, they won the business.
25 years later, Carron and Owen are still as hands-on as they were in the beginning. Except now they have rather more people to help them, many of whom have been with them for more than a decade.
And as for the clients, the big breakthrough came in 2002 with DHL. Who are still a client, across the world, with work that’s bigger and broader than ever.
They’ve been joined by other clients large and small, global and local. But they all share our belief that doing the same as everyone else can only take you so far. To go further, you need to be a little Maverick.
There are plenty more stories. Including the one where a client asked Owen to take his place on stage, dressed in a kangaroo suit.
But you’ll need to hear that one from the kangaroo’s mouth.