How we act

There are six little phrases that guide the way we think and behave. We use them to unlock our potential so we can unlock more value for our clients.

Think Maverick

Draw on anything and everything that might create a game-changing idea.

Start by taking out the complexity. Make difficult problems simple. Make solutions single-minded.

‘Why?’ is our best friend. ‘Why?’ avoids false starts and dead ends. Interrogate everything.

Unleash your Maverick potential. Unleash your Maverick potential. Unleash your Maverick potential.

Radiators make you believe anything is possible, that rhinos might fly. Radiators bring warmth and light when they enter the room.

Impact is everything. Accept no limits. Take no shortcuts. Pull no punches.

We’re talented alone, devastating together. When colleagues are swamped, we pick up a shovel.