The challenge
SaaS business CloudHelix had ambitious growth targets and needed fresh B2B leads, particularly among Insolvency Practitioners - in a market awash with identikit skyscraper photography and me-too messaging from cloud providers.
The strategy
We created the ‘Redact’ campaign, a persona-led ABM programme targeting key decision-makers across multiple buying audiences. Bold typography and redacted text communicated CloudHelix’s proposition in just a few words. The result was a distinctive, no-nonsense creative concept deployed across national press, business titles and LinkedIn, without relying on a single stock image.
