The challenge
DHL’s sponsorship footprint was firmly in sport. The business wanted to reach audiences beyond the sporting arena and win SME leads through an entertainment partnership - something exciting, fun and adventurous.
The strategy
We struck a multi-year deal with the inaugural Grand Tour, giving DHL a platform to show off its logistics talents - from rebranding aircraft and airlifting flat-pack vehicles into Mongolia to the hilarious ‘yellow box challenge’, with the added pull of the global Amazon brand.
