The challenge
DHL Express wanted to raise its profile with businesses across the Middle East and North Africa, and those trading there - establishing DHL as the trusted player for cross-border logistics, delivering valuable goods on time, every time.
The strategy
In a football-devoted region, only one icon would do: Mo Salah. Featuring the expertise of Express employees, our ‘It Takes a Team to Make a Star’ film delivered a package to his door - a gift for his daughter Makka - celebrating teamwork, family and trust.
