Putting London children’s unspoken hunger front and centre - literally.
Pro-bono media secured across OOH partners
OOH impressions across London
Fundraising ROI against paid media
People reached via earned media
Many London children are hurting with hunger - an almost invisible issue. With donor fatigue and a cost-of-living squeeze, cutting through to make people care was harder than ever.
We made the hidden truth impossible to ignore, printing children’s unspoken thoughts onto their clothes - t-shirts reading ‘EMPTY TUMMY AGAIN’, football kits ‘TOO HUNGRY TO PLAY’ - with ethical, AI-generated photography, launched big on Piccadilly Lights and premium OOH.
"We couldn’t be more impressed with the results. The Maverick Group have been an incredible strategic and creative inspirational partner, and this campaign is a standout example of how they can turn their unique brand of impactful marketing into a brave fundraising campaign that not just supported The Felix Project’s fight against hunger in London but created ongoing sources of donations for us."
