The challenge
When TeamViewer came on as Manchester United’s main shirt sponsor, we were asked to create assets that connected the important attributes of the TeamViewer brand with the United fan base.
The strategy
We worked with club and sponsor on a suite of messaging across four themes, connecting TeamViewer’s offering with real-life fan scenarios - plus prize draws that drove product sign-ups, targeted paid media and test-and-learn to sharpen the audience and drive partner downloads.
