The challenge
Mortgage Brain has built market-leading software for mortgage intermediaries since 1986. New competitors were mimicking its products and presenting a fresher image - so the brand needed to feel consistent, relevant and dynamic again.
The strategy
We ran extensive market research, competitor analysis and brand audits, gained consensus on mission, vision and values, unified a disparate set of product sub-brands under the master brand, and refreshed the identity to feel forward-thinking.
