The challenge
How does a UK company break into North America - a market it’s unknown in, dominated by a handful of players for 40 years - with only four months to plan? For Pinewood.AI, NADA in Las Vegas was the moment.
The strategy
The brief: don’t act like a challenger, act like a leader. So we went large - a 5,000 sq ft ‘Automotive Intelligence’ stand, custom uniforms and Nike sneakers, a podcast booth, near-real-time LinkedIn content, an OOH campaign outside key hotels, and a VIP ‘Intelligence Bar’ of the world’s rarest whiskies.
