The challenge
Allianz signed a multi-year title sponsorship with the Drone Racing League and wanted to use the assets in an unexpected way - while also solving a recruitment problem, stuck in old perceptions of the insurance industry and struggling to attract talent.
The strategy
We deployed the DRL assets for a different audience - prospective employees - with an online recruitment game, Rise of Drones, promoting Allianz’s EVP ‘the home for those who dare’. We designed the whole interface and journey, produced 13 films, and drove traffic with a multi-channel campaign.
