The challenge
British luxury means something different to everyone, and the people who appreciate it are hard to reach. Unique Homestays needed to bring its eclectic portfolio to the world’s most discerning travellers - delivering infinite richness on limited resources.
The strategy
We found that this audience is defined not by wealth but by a desire for freedom and comfort - luxury on their own terms. Calling in industry favours, we produced beautiful advertorial films without eye-watering budgets, showing what true British luxury could mean for the stealth-wealth traveller.
