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Our work · Inside Coats

Transforming the employee experience

Employee engagement · Culture change · Learning & development · Internal communications · Employer brand

An integrated HR programme that helped make Coats a World’s Best Workplace.

The Impact

The results.

2023

Named a World’s Best Workplace™ for the first time

DEI

Unconscious-bias training now in place business-wide

The story

How we did it

The challenge

Coats, the world’s leading industrial thread manufacturer, needed strategic support across a set of internal challenges - building DEI engagement, driving recognition and reward, and showcasing its community impact.

The strategy

As strategic and creative partner we built an integrated programme: Coats for All and Coats for Her on DEI, a business-wide Reward & Recognition scheme with a new identity and global toolkit, and Coats Cares to celebrate its community heroes.

A Coats manager guide open on a laptop, headed "Preparing for leave", setting out how to support an employee during pregnancy and agree a keeping-in-touch plan.Printed Coats guidance opened to spreads on recruitment for diversity, equity and inclusion, and on employer brand advertising.
A Coats recruitment advertising spread, pairing a template job advert with a photograph of an employee in safety glasses and ear defenders.Two Coats Local Awards certificates, one a ten-year long service award and one an employee of the quarter award.

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