Giving Coca-Cola the confidence to talk on sustainability.
Employee knowledge of sugar, water and plastic waste
Brand favourability scores among consumers aware of the campaign
Increase in purchase intent
How does a company like Coca-Cola talk credibly about topics such as sugar use, water waste and plastic pollution?
Create a platform that enabled the brand to talk honestly about the things it was doing, and give their sustainability story space to breathe. Giving their people the confidence to speak. We called it ‘Never Settle’.
We led internal workshops for senior leaders and managers, combining learning content with insights from external subject matter experts to give them the knowledge and skills to act as brand ambassadors on sustainability topics and communicate this knowledge across the organisation.
We created Coca-Cola’s first ever consumer facing corporate reputation campaign - across 26 European markets. Using the voices of employees to explain the work the company as supporting and funding.
