A decade shaping DHL Express’ most important internal leadership event
The Impact
The results
No.1
Great Place to Work — 4 times winner
200+
Countries and territories represented
12+
Years as strategic & creative custodians
The story
How we did it
The challenge
FOCUS is DHL Express’ most significant internal event, bringing together senior leaders from 200+ countries to align on strategy, culture and performance. Running since 2013, the task is to make every edition feel fresh while carrying a long-running strategy.
The strategy
As strategic and creative partners for over a decade, we shape FOCUS as a coherent leadership journey, not a standalone event - from creative identity and opening films to stage moments, branding and digital assets, working with the Global Management Board on the narrative to bring comedy, emotional puncture points, and a connection of key messages to the companies’ business success.
"We have been working with Maverick for many years and have built a strong relationship based on trust. They have consistently delivered on their commitments and have never let us down."
