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DHL Group Delivering one sustainability story across the world
Advertising & creative · Brand & comms strategy · Content & film
One sustainability story for 600,000 employees worldwide.
The Impact
The results.
5-year
strategy, launched to all Group senior management in September 2024, supporting how the business will approach the future of logistics
600,000
employees had it cascaded to them with the concertina, as part of the wider launch of Sustainability to All during Q4 2024
The challenge
DHL have always been a frontrunner in making logistics more sustainable but communicating these efforts has been varied in approach and piecemeal. They needed to have a vehicle that gave every employee a shared understanding of what the Group was doing and ensure that all external communications presented the same story.
The strategy
Working closely with the client sustainability team and with full sign-off from the DHL Group CEO, we built a single, definitive narrative — covering past achievements, present actions and future commitments — for all 600,000 employees worldwide. We brought this to life internally through a comprehensive guide equipping teams with the vision, facts and confidence to talk sustainability, and externally through validated data and proven examples that cement DHL’s position as the sector leader in sustainable logistics.
On the Inside
For managers, marketing, sales and communications teams: an internal sustainability guide which laid out clearly DHL’s sustainability vision and ambitions was created. It included case studies, and guidance on how to create these, a glossary of terms and FAQs so employees could understand and talk about sustainability confidently, with the facts and stats they needed.
On the Outside
Going forward all external communications about sustainability will present a clear overarching narrative and be supported by proven examples and validated data showing how DHL have always been and will continue to be a sector leader in sustainable logistics.
