The challenge
To sell more Cognac and Champagne at airports, duty-free sellers first needed to boost their drinks knowledge. Pernod Ricard needed two mobile eLearning modules - informative, fun, engaging and translated for global use.
The strategy
We built two creative ‘wrappers’ that make learning look and feel anything but boring: a Secret Cognac Soirée in an AI-generated French town house, and a Champagne journey aboard a Perrier-Jouët bottle-shaped hot-air balloon - each ending with a knowledge test.
