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Pinewood.AI Launching a global technology brand
Digital tools & assets · Advertising & creative · Brand & comms strategy · PR · Content & film
An internal software division, relaunched as a global technology challenger.
The Impact
The results.
58%
Share price growth over the following year
132%
Increase in organic search following the Capital Markets Day we organised, which also drove a 200% rise in web users
FTSE 250
Entered within 18 months of launch
The challenge
The internal software development division of a major UK automotive retailer was spun out to be a PLC with the ambition to be a global leader in automotive retail technology solutions. This meant building a brand that could compete against very established players in the North American market.
The strategy
Create a brand that thinks, talks and acts as a global leader not as a challenger brand. One that shows it is focused on how its technology can improve business and commercial performance in a market where technology solutions are focused on improving operational processes.
On the Inside
The business transformation of PINEWOOD.AI is being supported by a cultural transformation to build a learning and performance culture. This is required to support the increased diversity of customer needs as the business expands globally and the increased complexity of development as the platform evolves to become AI-driven.
On the Outside
Rebranded as PINEWOOD.AI with a mission to unlock customer value by increasing their customers’ Automotive Intelligence™. This was defined as the ability of an automotive business to drive growth through a superior end-to-end understanding, in real-time, of its operations and activities so it can make better commercial and business decisions, faster and more easily.
