The challenge
When Pendragon was acquired in 2024, its technology arm spun out as Pinewood.AI - a brand new PLC (PINE:LON). Our challenge was to elevate Pinewood.AI’s social presence, using social channels to reach potential customers and generate real cut-through in the crowded DMS space.
The strategy
We used social media as a key channel for launching Pinewood.AI’s rebrand and set a new social strategy. Since 2024 we have overseen day-to-day community management, content calendar creation and owned creative production, with activity also spanning key business events including Capital Markets Day, AM Live and NADA Show.
