PR that made Salon Privé’s 20th anniversary the UK’s must-attend summer event.
The Impact
The results.
326
Pieces of coverage
£1.14m
Advertising value equivalent
575M
Total reach (+199% YoY)
The story
How we did it
The challenge
Salon Privé, the UK’s leading luxury automotive event, was reinventing itself in 2025 for its 20th Anniversary. PR needed to drive awareness, position Salon Privé Blenheim Palace as the grand finale of the summer season, and target HNW/UHNW audiences in the UK and internationally.
The strategy
We positioned Salon Privé 2025 as the last hurrah of the summer social season through a full-service press office, comprising national and international media relations, celebrity ambassadorship with Richard Hammond, luxury brand partnerships, and a press preview event.
"The Maverick Group played an important role in helping us make our 20th anniversary year such a success. They delivered a significant increase in media reach and international coverage, helping to raise the profile of Salon Privé across both automotive and luxury lifestyle audiences. What stood out most was their commitment, professionalism and enthusiasm for the brand. They are a knowledgeable, well-connected team who consistently deliver results, and I would not hesitate to recommend them."
