The challenge
To transform and digitise the 150 year scrap metal industry in the UK and give it a recognisable personality.
The strategy
ScrapBays digitises the financial trading to the scrap metal industry, giving buyers and sellers the technological edge to move faster and negotiate smarter. To build the platform’s presence, we created compelling sales materials that gave the team a consistent, professional pitch to scrap merchants. We then brought it all to life through Scrapbot, a cheeky and memorable brand icon serving as the personality, educator and animated front man for an industry ready for its next step.
