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Stratstone Beats, batteries & BYD: Launching electric luxury in Mayfair
Advertising & creative · PR · Content & film
Electric luxury, launched with a show-stopping Mayfair showcase.
The Impact
The results.
Media partnership with MyLondon.
80
media and VIP attendees
The challenge
Launch BYD’s flagship UK store, in Mayfair for leading automotive retailer, Stratstone. Situated in Berkley Street, the location is more synonymous with premium luxury and supercar OEMs, than Chinese EV challenger brands.
The strategy
Host an exclusive media showcase and show-stopping VIP party, with the UK debut of the BYD Seal. To showcase BYD’s unique Blade-3 Battery capabilities, use the car to power the party’s impressive DJ setup with a surprise spin on the decks from Pete Tong MBE.
On the Inside
Key managers and personnel from within both Stratstone and BYD were invited to attend, to experience the event, connect with stakeholders and be interviewed by media.
On the Outside
At the event, we aligned the Stratstone BYD brand with other luxury brand sponsors including Grey Goose, Kollo Health and Lulu Lemon.
