Carron Edmonds & Owen Rees named among UK’s Top 50 Most Ambitious Business Leaders for 2021

By James Scrivener, 7 October 2021 | 2 mins read

The Co-Founders of The Maverick Group, Carron Edmonds and Owen Rees have been named as two of The LDC Top 50 Most Ambitious Business Leaders for 2021.

The programme, which is supported by The Times and now in its fourth year, celebrates the inspiring leaders behind some of the UK’s most successful and fast-growing medium-sized firms.

Despite the challenges of the last 18 months, the Top 50 received a record number of nominations – more than 600 – proving that ambition is alive and well.

The featured Top 50 hail from every corner of the country and operate across a diverse range of sectors. Collectively, they employ more than 9,500 people and contribute more than £1.2bn to the UK economy.

The Maverick Group is an independent integrated agency group, driven by a passion for transforming brands, solving problems, creating meaning and delivering impact.

With a reputation for helping brands unlock their Maverick potential, The Maverick Group includes; Electric (advertising and customer engagement), Eric Productions (full service production), Mavis (brand and experience design), Maverick Sports + Entertainment (sponsorship specialists), Hive (digital transformation and innovation), Maverick Studio (end-to-end studio delivery), Maverick Engage (behavioural change, cultural transformation, internal communications and learning development), Pulse (behavioural insight) and Maverick Global (localisation, translation and transcreation).

Owen Rees, CEO of The Maverick Group said, “With us entering our 20th year of business, we are delighted to have been named among the Top 50 Most Ambitious business leaders in the UK. Over the past two years, we have undergone a dramatic shift in the business, developing and growing a plethora of Business Units under the Group umbrella. And although the pandemic has thrown up numerous challenges, we have managed to grow and pick up new clients along the way, something which we are hugely proud of.”

Carron Edmonds, Chairperson of The Maverick Group added: “Our plan is to keep making acquisitions and scaling, so that we can look to treble turnover by 2025. It’ll be no easy task, but we have a great leadership team in the business and wonderful clients, who we are looking forward to growing with.”

LDC’s John Garner said: “The last 18 months have presented challenges that none of us could have foreseen, but despite everything, it’s fantastic to see that so many business leaders have achieved remarkable things. Through their resourcefulness and resilience, this year’s Top 50 Most Ambitious Leaders prove that the flame of ambition is hard to extinguish. Congratulations to all those featured, and we look forward to seeing their continued success and impact, and contribution to the broader UK economy.

You can find out more information on this year’s Top 50 Most Ambitious Business Leaders programme here.