Transforming Scrap Metal Trading Through Digital Innovation and Brand Personality
Challenge
Digital transformation of the scrap metal industry
Strategy
Buying and selling scrap metal is no different than trading in stocks, commodities or currencies. Everyone is looking for an edge to get a slightly better deal, or to make a trade ahead of someone else. Scrapbays uses technology to give buyers and sellers this edge.
Services
Strategy
Creative
Studio
Social
Technology
Film
Sales presentation materials to ensure consistent and professional sales pitches to scrap merchants to participate in the scheme.
Scrapbot. A memorable brand icon who is both a digital spokesperson, educator and the animated embodiment of the industry.