Nick Addecott joins TMG; tees-up growth of the S+E offering

By James Scrivener, 2 March 2022 | 2 mins read

The Maverick Group have appointed sports industry veteran, Nick Addecott, to lead their Sports & Entertainment division.

Nick joins the Group, bringing with him a wealth of experience with over 20 years’ in the industry, from setting up his own player agency Sanctuary Marketing, leading WSM Communications, with stints brand side at Wilson Sporting Goods, BetVictor and Sportingbet, before most recently leading sales and partnerships for SaaS fintech, Tappit.

Across a hugely impressive career, some of his recent notable achievements include multi-million pound partnerships with Kansas City Chiefs, Jacksonville Jaguars, San Diego Padres and Cincinnati Reds, alongside deals for BetVictor as official partner to Chelsea FC and QPR FC and overseeing Brit Insurance’s sponsorship strategy for 10 years.

Owen Rees, Group CEO of the Group noted of the appointment, “We have a history at The Maverick Group of growing our offerings with great people, and we are delighted that Nick will join us to spearhead the commercial growth of our Sports & Entertainment business. And alongside that we are looking to see how we can shape our S+E proposition to deliver impact for our clients across their partnership needs.”

Nick Addecott added, “I am delighted to be joining The Maverick Group to support them on their growth trajectory. It’s a hugely exciting time to be joining the business, and I can’t wait to get back into agency side after a few years working both on the brand and technology side. There is a huge opportunity for the sports and entertainment industry as we come out of the pandemic, and I am looking forward to seeing what new clients that we can bring into the agency Group, both from a rights holders and brands perspective.”