The Maverick Group expands its automotive prowess after being appointed by Pinewood

Aimee Soudry

Integrated, independent marketing agency, The Maverick Group, has been appointed by Pinewood Technologies Group PLC, a leading pure-play SaaS business providing innovative retail solutions to the automotive industry. 

As Pinewood prepares for expansion into multiple global markets, The Maverick Group and its sister agency, Reputation by Maverick, is executing a full-scale rebrand, global creative and marketing strategy, as well as UK and international press office activity. 

Kim Costello, Chief Marketing Officer at Pinewood, said: “Having worked with The Maverick Group and Reputation teams during my previous CMO & CCO roles, there was no question that we would once again collaborate on the marketing and communications plans for the relaunch and ambitious growth plans for Pinewood. 

“The Maverick Group consistently delivers on every brief and we see the team very much as an extension of ours, and not just an external agency.” 

As part of the work, Maverick’s team, led by Kevin Allen and Jamie Bell, has been working on a full-scale rebrand brief, that will assist Pinewood’s ambitious, global growth plans, which will be publicly launched next month.  

The group’s PR and Crisis Management arm, Reputation by Maverick (RBM), headed-up by Laura Slater, will lead on Pinewood’s press office and profile-raising activity.  

Carron Edmonds, Chairwoman and Co-Founder of The Maverick Group and Reputation by Maverick, said: “We are delighted to add Pinewood as a client and look forward to helping them shake up the automotive and tech sectors, globally.” 

The Maverick Group, a multi-award winning, Top 10 independent agency, is known for work including Coca Cola’s ‘Never Settle’ platform, bringing The Rolling Stones together with DHL as their Presenting and Logistics Partner and The Felix Project’s recent ‘Empty Plates’ campaign. With a team of over 65 in London’s iconic Shad Thames, Maverick specialises in transforming brands with their unique group of strategists, creatives, digital, film and sponsorship experts.  

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