Pulsify is the new podcast brought to you by Pulse, the insight and strategy team.
Covering the world of research, data and insights, over the series we’ll be looking at different ways of approaching research, what value it adds, and of course how we measure it. Whether it’s new-fangled research methodologies, or hearing from the experts on how they use data and insights to really understand their audience, Pulsify looks to help listeners tackle the biggest questions around brand growth, product development, creative concepts and customer closeness.
Dan Delieu has worked in research for almost 20 years and is now Head of Strategic Insight at Sky. He shares his experiences, passions (and bugbears!) of the research world, giving us insight into his dislike of vox pops, how curiosity is key to a successful agency-client relationship and how the best research agencies are those that are proud to call themselves market researchers.
