The Maverick Group launches PR & crisis management agency

By James Scrivener, 21 February 2023 | 2 mins read

REPUTATION by Maverick, a PR and Crisis Management company has been formed by The Maverick Group’s founder Carron Edmonds, a leading expert in the advertising and marketing world and Laura Slater, the global go to for crisis and reputation management. Together they have formed a team of senior specialists representing each field across corporate, consumer, celebrity, sports and entertainment.

With decades of combined experience, REPUTATION by Maverick ensures clients will be protected by the very best. Navigating through spiralling press storms, academy awards campaigns, social media, wrongful allegations, supporting product launches, cyber-crime, significant strategic programs and media relations.

The Maverick Group, a multi-award winning, Top 10 independent agency, known for campaigns such as Coca Cola’s ‘Never Settle’ platform, bringing The Rolling Stones together with DHL as their Presenting and Logistics Partner and The Felix Projects recent ‘Empty Plates’ campaign. With a team of over 125 in London’s iconic Shad Thames they specialise in transforming brands with their unique group of strategists, creatives, digital, film and sponsorship experts.

Laura Slater, previously Quiet Reputations, has spent the past fifteen years managing the reputations of national treasures, global sport icons, Hollywood’s finest and international UHNWIs. She is bringing not only a wealth of experience, but a team hand-picked to suit each client and trained to the highest standard to spot oncoming reputational issues should they arise.

Carron Edmonds, Chairwoman and Co-Founder of The Maverick Group said “Working together with Laura to start REPUTATION is the realisation of an ambition to further expand the capability of The Maverick Group with a highly complimentary offering that supports all of the campaigns and programmes that we deiliver. More and more of our clients are telling us that they need specialised support in this area, we are extremely excited about what the future holds as a group”.

REPUTATION by Maverick launches with the #StratsoneRangeRoverTakeover stunt in celebration of the new Range Rover SV Lansdowne Edition and the grand re-opening of the new luxury Stratstone showroom. A convoy of Range Rovers took to the streets of London turning heads, driving past Buckingham Palace and ending their journey at the new luxury boutique on Berkeley Street, Mayfair.