Integrated, independent marketing agency, The Maverick Group, has been appointed by Salon Privé, the UK’s most prestigious automotive event held annually at Blenheim Palace.
The Maverick Group’s PR team, which already counts Evans Halshaw, Stratstone and Pinewood.AI as part of its impressive automotive PR client roster, has now been appointed to deliver an external PR and media relations campaign for Salon Privé, which celebrates its Platinum Anniversary in 2025.
Blending world-class motoring with the elegance of a classic English garden party, Salon Privé has become a hallmark of British luxury, synonymous with excellence in motoring and lifestyle. It features the globally renowned Salon Privé Concours by Aviva Private Clients, luxury car debuts, fine dining, and a curated retail village.
Plans are well underway for Salon Privé’s eleventh year hosting at Blenheim, with a five-day event in August, which also includes Ladies ’Day by Boodles, the Salon Privé Club Trophy presented by Lockton and culminating in the new Salon Privé Concours de Vente on Sunday.
Sigita Tiknuse, Head of Marketing at Salon Privé, said: “Having worked with The Maverick Group in my previous roles at Pendragon PLC and Lithia UK, I am delighted to have appointed the PR team to support us in the run up to our 20th anniversary. We were impressed with Maverick’s strategic approach to PR and vast experience in the automotive space.”
As well as running the Salon Privé Press Office, the team, which will be led by Maverick’s PR Director Aimée Soudry, has also been tasked with raising the profile of Salon Privé’s co-founders, brothers and entrepreneurs, Andrew and David Bagley.
Carron Edmonds, Chairwoman and Co-Founder of The Maverick Group, said: “We are delighted to welcome Salon Privé as a client and look forward to helping them engage media and guests both in the UK and internationally.”
The Maverick Group, a multi-award winning, Top 10 independent agency, is known for work including Coca-Cola’s ‘Never Settle’ platform, bringing The Rolling Stones together with DHL as their Presenting and Logistics Partner and The Felix Project’s recent ‘Empty Plates’ campaign. With a team of over 65 in London’s iconic Shad Thames, Maverick specialises in transforming brands with their unique group of strategists, creatives, digital, film and PR experts.
