When you're the world’s most global company, you need to keep moving to stay ahead of the competition. So, when DHL Express decided to reimagine its content marketing strategy, they asked us to THINK MAVERICK.
Our dedicated content marketing team created a new brand platform, Discover DHL, to connect with the audience in an authentic and meaningful way, creating emotional bonds with DHL that are the key to unlocking true customer life-time value. Starting with exhaustive data informed strategic insights and user-centred content planning, we used our editorial experience to create great, informative content, adding award-winning visuals and films, digital tools and interactive experiences along the way. All free to the end user.
Understanding the holistic nature of content marketing, it wasn’t enough to just put together a kick-ass website. Social channels, PR material, localised sites and an always-on global media campaign were created as part of the ecosystem, whilst SEO and regular data analysis continue to steer the user-experience and our creative production in a programme of work that has become the most successful digital lead-generation campaign in DHL’s history.