DHL Express required a highly-impactful learning and engagement program for selling e-commerce –shifting from a product-led approach to a consultative sales model. It needed to unleash their sales teams’ potential and allow people within the business to communicate the proposition effectively to prospective customers. So, how did we THINK MAVERICK?
We produced a unique, multi-channel learning and engagement program, educating and upskilling the sales team to confidently sell profitable, premium e-commerce. A fully immersive one-day training course was designed, built and rolled out, addressing key customer insights, gaps in internal knowledge and sales pain-points.
Oh, and a full suite of informative materials – including digital and film – featuring case studies, tips and customer-facing materials was created for the sales team to take their new skills to customers – going from project inception to delivery in just 3 months.
Already launched in over 80 countries in the first 6 months the program has helped to drive over 200m in new revenue, onboarded 160,000 new customers and generated a pipeline of 204,000 new customers