Rock and Roll Hall of Famers, 200 million estimated record sales, and a global retrospective exhibition that needed the THINK MAVERICK approach – The Rolling Stones chose DHL as their Presenting and Logistics Partner, and DHL chose us as their activation specialists. Satisfaction? Absolutely.
We handled contract negotiations before developing global and local activation strategies. And, since kicking off in London in 2016, the exhibition has visited seven cities across the UK, US, Australia and Japan, with another five on the horizon.
Activations have included VIP events for staff and customers, lead generation campaigns featuring DHL customers, vehicle branding, a behind the scenes TV? series about shipping the exhibition, and employee and customer competitions – to name a few.
With over 1 million visitors to date, and outstanding brand awareness for DHL across all cities, it’s been nothing short of a resounding success.