Influencers were a new concept for DHL, and they needed us to THINK MAVERICK around Milan Fashion Week to show the benefits of, and get people talking about, the brand’s fashion credentials.

Our #DHLFashionhunt saw five carefully-selected influencers seed clues over a week-long period for a unique-in-market competition – allowing fans to win Vetements garments and fashion-related prizes.

Derived as a ‘Test and Learn’ to gain insights for DHL around the benefits of utilizing influencers and engaging with their connected following – as opposed to generic social media spend – #DHLFashionhunt created fantastic awareness and content. Increasing consumer awareness around DHL’s involvement within the fashion industry, it resulted in over 1 million total engagements (comments, likes, shares etc) with the campaign – 214% higher than predicted level of engagement.