The Golden Globe Race is a solo, non-stop, round-the-world yacht race which spurns modern technology. It’s the world’s toughest sailing endurance race. It’s exactly the kind of challenge that DHL was looking to throw its support behind, and they wanted to THINK MAVERICK. Really maverick.
But who would personify this? There was only one woman for the job – Susie Goodall, the youngest competitor, and only female entrant.
The film that launched this collaboration was designed to dramatise just how monumental a task Susie had ahead of her and encourage people to follow her on her Golden Globe journey.
Generating 28k views of DHL’s Facebook page, 26k views on DHL’s YouTube channel, and 100,000 employees actively engaged in Susie Goodall’s adventure. It’s safe to say it worked.
Earned media coverage was significant, with Susie’s story covered by The Mirror, BBC Midlands, ITV, The Independent, Yachting World, Yachts and Yachting, Yachting Monthly, BBC Radio World Service, BBC Radio 4 and ABC News Australia.