Gibraltar’s application to become a full UEFA member at their congress meeting in Düsseldorf was rejected. They needed a way to convince all 53 UEFA nations to get behind their bid. They needed to THINK MAVERICK.
A fully integrated strategic fan-engagement campaign named ‘TEAM 54’ focusing on the heritage, pride and potential of Gibraltar FA was launched in order to target the existing 53 National Football Associations and the world’s sport media – Maverick Global were on hand to translate the passion of their message into 41 languages across digital, print and social channels.