When IHG tasked Maverick with creating an employee engagement programme to facilitate the implementation of their unified rewards scheme, there was one proviso: the material needed to land with the same impact in Tokyo, Rome and Buenos Aires as in it did London and New York. So the ability to THINK MAVERICK was paramount.
Maverick Global promptly set to work to help create a consistent message, enabling IHG staff across the whole range of brands from Holiday Inn to Crowne Plaza to own and deliver the IHG Rewards Club member experience and become Loyalty Champions.