Having completed the largest merger of 2014, LafargeHolcim needed an aspirational, future-focused campaign that would both unite the new business after a period of intense change and convey the optimism of the brand to employees and customers alike. They needed to THINK MAVERICK, and we were happy to help.
We created a campaign that would simultaneously celebrate the combined workforce of 90,000 employees and launch the new LafargeHolcim purpose ‘So the world builds better’. Blending powerful, emotive content with tangible messaging and tools that would contextualise employees’ vital contribution to the new company vision, our strategy rolled out over five continents, and more than 60 countries.
The success of our campaign saw LafargeHolcim appoint us to develop their overarching business narrative, both internally and externally, as well as capture film and photography assets for future communications.
Global Head Internal Communications & Channels, LafargeHolcim, Holcim Group Services Ltd