One of the contemporary greats. Delivering on the world stage time and time again. A truly iconic name. And Mo Salah. A project born out of the MENA region, but with massive global reach, our job was to THINK MAVERICK, ensuring this partnership wouldn’t be another activation that tapped into the humble beginnings narrative that has been told so many times before.
Instead, our campaign focused on communicating the shared principle of teamwork, demonstrating that it takes a team and the right support to make sure you can deliver on time, every time. An authentic and emotionally-engaging campaign, ‘With The Right Support We Can All Be Stars’ has touched millions across the globe – with over 2.5million organic views, as well as smashing view-through-rate benchmarks, hitting an average of 88% video completion.