From one small store in New Orleans to the world’s largest distributor of professional hair and beauty products, there was nothing SALLY seemingly couldn’t do. Except, that was, THINK MAVERICK to come up with a cohesive brand identity and approach for the four arms of the business.
Luckily for them, help was at hand, and we were delighted to provide it. Creating a single brand proposition, strategy and architecture – incorporating Sally’s personality, story, and Louisiana origins – we produced a core value message from which all aspects of the brand could be built.
From one small store in New Orleans to the world’s largest distributor of professional hair and beauty products, there was nothing SALLY seemingly couldn’t do. Except, that was, THINK MAVERICK to come up with a cohesive brand identity and approach for the four arms of the business.