Sodexo needed to engage with decision-makers and their internal sales team to coordinate an end-to-end sales campaign. It was time to THINK MAVERICK.
Using customer and employee stories, we brought this diverse and global business to life, deep diving into the small and impressive stories they have to tell.
Leveraging traditional and non-traditional ATL channels to communicate these stories, we developed and delivered a seamless sales lead generation campaign and engaged the internal audience. This ensured the customer experience was harmonious and positive, ultimately powering sales and brand awareness.