So… Should you give your job to AI?
AI is fast, flashy and increasingly good at doing things humans thought were safe from automation (like writing… oops). It can summarise your research, organise your notes, draft your emails and maybe even remember what that client said in the meeting you half-snoozed through.
Do I Need AI For That?
It feels like Artificial Intelligence (AI) is everywhere right now — powering search engines, writing essays, and even helping people write code. But if you’re facing a specific problem or planning a project, you might be wondering: Do I need AI for that?
The strength to sail through a storm comes from the Inside
The global financial crisis of 2008-2009, COVID, the tariff wars. It’s too early to say how today’s volatility will translate into real and sustained economic pain. But the psychological and share price impacts are already genuine.
Can a fly stop a train?
It’s a discussion that has tested scientific minds for many years. The argument goes that when a fly collides with an oncoming train, both the fly and the train must stop momentarily due to Newton’s Third Law. So, in that nanosecond when the fly stops to change direction, it is in contact with the train and logically, therefore, the train must have stopped too.
Why Marketing Investment Should Sit with the Whole Board
Marketing isn’t an isolated function; if nothing else, it helps sell things, and at its best, it’s the engine of sustainable business growth.
Purpose, Passion and Profits: The Way to Sustainable Growth
An insightful conversation with Sandy Willoughby, Head of Learning at The Maverick Group, reveals why culture isn’t just a buzzword it’s a genuine growth strategy.
The Maverick Group reinforces InsideOut offering with new Head of Learning hire
Sandy Willoughby joins the independent agency from The Happiness Consultancy.
Following the launch of its new InsideOut proposition, integrated, independent marketing agency, The Maverick Group, has appointed its first Head of Learning.
Jaguar: Stroke of Genius or Brand Backfire?
Now that the dust has settled on Jaguar’s rebrand, it’s worth assessing in the cold light of day. In November of last year, Jaguar didn’t just unveil a rebrand… they set fire to everything they once stood for.
The Industry’s Experience Paradox: Why Agency Reputation Outweighs Individual Talent
In marketing, experience is king – or so we’re told. Brands don’t just want an agency; they want a proven track record, award-winning campaigns, and big-name clients.
But here’s the industry’s best kept secret – agencies don’t create great work, people do.
What business are we in?
What business are we in? Seems like a strange question, but it’s an important one… and relates to a trend that’s crept up on me (and the industry) in recent years.