Seven translation trends that are driving growth in the industry

By Louise Ludgrove & Peri Lyon, 22 July 2021
8 mins read

Like all industries, Translation has been through the pandemic wringer and come out looking rather different to when it went in. However, this doesn’t mean it’s suffered – if anything, it’s flourished and progressed. In many cases, Covid has simply accelerated translation trends that were present before coronavirus hit….

The Maverick Group appoints Chris Tedman as MD, Carron Edmonds as Chairperson

By James Scrivener, 5 July 2021
2 mins read

The Maverick Group, a leading independent agency group, has announced the appointment of Chris Tedman, previously Chief Operating Officer, as the new Managing Director of the business. The move sees current Managing Director and co-founder, Carron Edmonds, move into a newly created Chairperson role, tasked with overseeing the overall growth of the Group.

Should sustainable partnerships be part of your sponsorship portfolio?

By Lucy Cadel, 29 June 2021
10 mins read

Something’s changed in the world of sponsorship: sustainability has gone from being an afterthought to the main event. Consumers are demanding that brands do good and make a difference through meaningful, tangible action – and those that ignore the public do so at their peril.

Mav Meets… Team CRASH – here to shatter the norm

By Peri Lyon, 22 June 2021
9 mins read

A Crash isn’t just the collective noun for a group of rhinoceros. It’s also the name of our new Equality, Diversity & Inclusivity (EDI) team, committed to making our business, and the wider world, a better, fairer, more enlightened place. Although EDI is an organic part of our culture and how we constantly challenge and evolve, there’s room – and an obligation – to go further and disrupt stereotypes; to shatter the norm.

The Cookie is dead. Long live… what exactly?

By Paul Slee, 18 June 2021
11 mins read

Much has been written about the recent and upcoming privacy changes, not all of it very clear. We’re going to break them down simply, talk about what they might mean for you, and what you should be doing about them now.

The Maverick Group boosts its creative line-up with Neame Ingram

By Charlotte Somerton, 14 June 2021
1 mins read

Neame started his career at CDP, where he learnt all about the big idea and brand thinking. He then joined Mustoes, Publicis Chemistry where he helped launch EE and most recently PSONA Twelve working on the Cineworld campaign. Other household brands he has worked on include Emirates, Co-op Insurance, NatWest and Amex.