The Maverick Group aims to tackle hunger felt by a quarter of working Londoners, with new creative campaign for The Felix Project

By Aimee Soudry, 18 October 2024
3 mins read

With an enduring food crisis in London, integrated independent agency, The Maverick Group is once again supporting food charity, The Felix Project, with a relaunch of its Empty Plate Emergency Appeal for winter 2024.

THE MAVERICK GROUP EXPANDS ITS AUTOMOTIVE PROWESS AFTER BEING APPOINTED BY PINEWOOD TECHNOLOGIES PLC

By Aimee Soudry, 12 October 2024
2 mins read

Integrated, independent marketing agency, The Maverick Group, has been appointed by Pinewood Technologies Group PLC, a leading pure-play SaaS business providing innovative retail solutions to the automotive industry. 

Greenwashing: how it works and how to avoid it

By Klara Olufs, 14 August 2024
4 mins read

With environmental consciousness on the rise, consumers are increasingly looking for products and brands that align with their own sustainability values. As a result, many businesses are genuinely attempting to adopt eco-friendly practices. However, others are opting for a darker, more devious alternative: Greenwashing.

Shiny New Things

By Simon Derungs, 9 July 2024
3 mins read

A while back I was talking to a marketing press editor (Ben Davis at Econsultancy) about blockchain. I was interested in how this interesting, somewhat impenetrable technology might impact marketers. “Ah yes”, said Ben, “Blockchain – a solution in search of a problem”.

Mav Meets… Michael Jones, our sales outreach guru

By Garry Mockeridge , 12 February 2024
5 mins read

Agency Sales is all about selling lots of services and smooth-talking prospective clients into signing lucrative contracts, isn’t it? Not at Maverick, it isn’t. Michael Jones, our Group Partnership Director, is more about listening, learning and long-term relationships. We chatted with him about his role and his approach to it.

From Doubters to Believers – five marketing lessons from Jurgen Klopp

By David Cavilla, 8 February 2024
6 mins read

I’ve worked in our client services team for a decade and I love what I do (even if, on some days, I definitely don’t love it!). One of my other big passions is Liverpool football club, who I’ve followed since the late 1980s. Very recently, the Liverpool manager announced he would be leaving at the end of this season.

Not just any manager. The Boss, the Gaffer, the Leader – Jurgen Klopp.

Five things your client is not telling you

By Simon Derungs, 23 January 2024
3 mins read

A few years back I worked on a campaign for Swiss bank UBS (this was before they lost $50bn by the way). The campaign, ‘You & Us’, focused on the power of relationships, and was extremely successful in building the UBS brand.

One of the ads we made was a 30 second film featuring clients just staring at the camera, not saying a word. The message was clear – “we listen very closely, especially to the things you don’t say”. It was a terrific insight into the nature of agency/client relationships….

Marketing Predictions for 2024

By James Scrivener, 17 January 2024
5 mins read

With 2024 in full swing, there’s already a sense of momentum, as new trends in marketing start to emerge. To keep you on the pulse of what’s happening across everything from AI to analytics, we asked some of our Maverick experts to look into their crystal balls…

This Year’s Christmas Ads – The Good, The Bad and The Ugly

By Simon Derungs, 15 December 2023
4 mins read

It’s December, so all the 2023 Christmas ads have been aired, enjoyed, criticised, or (worst of all) ignored.

It’s been a mixed sack this year, some corkers, some stinkers. So here we go with my Sergio Leone-inspired Christmas advertising platter…