Brand refresh versus rebrand. What does your business need?

By James Scrivener, 19 April 2021
11 mins read

Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?

Digital Marketing solutions to improve your business growth

By Paul Slee, 15 April 2021
16 mins read

Standing out online can be tough, but the ability to do it well can make a huge difference to your brand. Whether it’s Content Marketing or CRM, social media or SEO, your digital marketing is a powerful tool – but how can you harness it to the best of your ability?

The Felix Project – Feeding the Nation

By Lucy Cadel, 13 April 2021
5 mins read

As part of The Maverick Group’s CSR programme for 2021, we are delighted to introduce one of our charity partners for the year – The Felix Project. To find out a little more about the charity’s work, we spoke to Louise Bingham, Corporate Partnerships Manager at The Felix Project, to get her take on this incredibly worthy cause, and how The Maverick Group will be able to help.

The best books on creativity – creative books for your bookshelf

By Sam Steele & Jamie Bell, 4 March 2021
10 mins read

Ever wondered where creatives get their ideas from? We did, so we went straight to the source. Our ECD, Jamie Bell, has more won awards than you can shake a stick at – and has even more books on advertising in his personal library than he does gongs on his shelves.

6 Employee Engagement Drivers to look out for in 2021

By Anna Thompson, 3 March 2021
8 mins read

How can I truly engage my workforce?

That’s the million-dollar question on every business leader’s mind. Over the years, employee engagement surveys have repeatedly shown that engaged employees are more productive, more committed to their roles, and more likely to stay with a company long term.

Sports & Entertainment Marketing Trends for 2021

By Sam Steele & Lucy Cadel, 1 March 2021
8 mins read

2020 changed everything. Sports and entertainment marketing was turned on its head, and brands, teams, leagues, and fans had to find new ways of doing things, fast. As the dust settles on a year like no other, we’ve taken a look at how the sports and entertainment industry has adapted, and what the biggest trends of 2021 are likely to be.