Mav Meets… An interview with Jamie Bell, Executive Creative Director
Who puts the maverick thinking into the Maverick Group? Who banishes mediocrity by coaxing extra creative brilliance from achingly talented teams? Meet Jamie Bell, one of the beacons of originality who lights up the soul of our business. In the first of a series of interviews with the Maverick crew, we’ve posed our ECD a few searching questions.
Why workplace culture matters | The true value of great company culture
Sometimes, it’s hard to pin down exactly what gives an organisation its vibe. This makes ‘company culture’ feel like a slightly nebulous concept, with a magical blend of factors all coming together to create a unique workplace environment.
Creating an ad: what’s the TV commercial production process?
Of all the weapons in a Marketing Manager’s arsenal, TV commercials are among the most show-stopping and powerful. While new-fangled formats might take pride of place on the marketing agenda nowadays, there is still a strong argument to be had for that sometimes spine-tingling, definitely attention-grabbing TV ad.
The Maverick Group scoops Global Agency Award for DHL’s Got Heart
For us at The Maverick Group, some of the projects close to our heart are those that give back to communities; the ones that aren’t always explicitly commercial in nature but really, at their core, care about people and about having a positive impact.
Refuge | For women and children, against domestic violence
Earlier this year, the Maverick crew voted to make Refuge our second charity partner, in addition to the Felix Project. To find out more about Refuge and its vital work for women and children, we caught up with Jess Carmody, the charity’s Senior Community Fundraising Executive.
Brand refresh versus rebrand. What does your business need?
Your brand makes you stand out in the market and gives you an identity. It’s what customers look for and recognise, and represents your organisation’s values and personality. Given how hard your brand works, it deserves a little TLC. Even the biggest companies continually tweak their logos, slogans and brand positioning. The question is, how far do you want to go?
Digital Marketing solutions to improve your business growth
Standing out online can be tough, but the ability to do it well can make a huge difference to your brand. Whether it’s Content Marketing or CRM, social media or SEO, your digital marketing is a powerful tool – but how can you harness it to the best of your ability?
The Felix Project – Feeding the Nation
As part of The Maverick Group’s CSR programme for 2021, we are delighted to introduce one of our charity partners for the year – The Felix Project. To find out a little more about the charity’s work, we spoke to Louise Bingham, Corporate Partnerships Manager at The Felix Project, to get her take on this incredibly worthy cause, and how The Maverick Group will be able to help.
The best books on creativity – creative books for your bookshelf
Ever wondered where creatives get their ideas from? We did, so we went straight to the source. Our ECD, Jamie Bell, has more won awards than you can shake a stick at – and has even more books on advertising in his personal library than he does gongs on his shelves.
6 Employee Engagement Drivers to look out for in 2021
How can I truly engage my workforce?
That’s the million-dollar question on every business leader’s mind. Over the years, employee engagement surveys have repeatedly shown that engaged employees are more productive, more committed to their roles, and more likely to stay with a company long term.